Your LinkedIn profile pic – three things that work and five things to avoid

This article was produced for the wonderful networking group, Women in Rural Enterprise (WiRE), for their newsletter.

LinkedIn aims to be different from other social media. Describing itself as “the world’s largest professional network”, its mission is to “connect the world’s professionals to make them more productive and successful”.  For those of us using LinkedIn, the key word in both the description and the mission statement is “professional” – and this is what you should aim for in your photo.

There are three types of photograph that could work well for you on LinkedIn:

  • the full face shot
  • the pic of you with your product or service
  • the quirky pic

The full face shot – where you look directly at the camera and smile – is the easiest and the safest.  Done properly, it is very effective. You will come across as a reliable, straightforward and consistent business person. Options include cropping in close or going further out to include whole head and shoulders.  (If you include shoulders, then wear business attire rather than sportswear or holiday clothes…).

I have gone for the full face shot because I tend to be cautious on social media and I feel it suits my social media ‘personality’.  Here I am, on the left below, and here are two WiRE members who, I feel, have used the full face shot successfully: Emily Whitehead and Kate Young:

LinkedIn a LinkedIn b LinkedIn c

Me                                                Emily Whitehead                       Kate Young

 

The pic of you with your product or service – it is great to be photographed with your product or providing your service as the photo then illustrates your business. Two WiRE members who do this to great effect are Ruth Downing (who, incidentally, takes LinkedIn profile photos for people) and Sarah Lewis:

LinkedIn dLinkedIn e

Ruth Downing                       Sarah Lewis

 

For the quirky pic you need confidence, courage and creativity … Get it right and it works brilliantly.  Get it wrong and you leave your audience puzzled and confused.  But why not try it anyway? You can always take it down if you change your mind..  Here are two more WiRE members  who have pulled it off perfectly:

LinkedIn fLinkedIn g

Helen Culshaw                      Philippa Davies

 

Whatever you decide to do, here are five things to avoid:

  1. a cropped picture of you taken from a group shot. However careful you are there always seems to be someone else’s arm or hand included…
  2. busy backgrounds which have nothing to do with your business
  3. two of you in a pic (which one are you?)
  4. a pic of you holding a wine glass, g & t, cocktail, pint, etc (unless you sell it)
  5. you on holiday….in sunglasses….at the spa….at the races….on a night out…

You get the picture.

Judith Poulteney MA FCIPD is a specialist careers consultant and interview coach who produces interview-winning CVs, covering letters and LinkedIn profiles. She would like to thank the WiRE members who agreed to her using their LinkedIn profile pictures for this blog.

17 replies
  1. Janice Travis
    Janice Travis says:

    Hello, my name is Johan Fourie and I am a developer that specializes in PHP/Javascript and building databases.

    My focus is building databases with leads for companies as I am a data supplier aswell as building the mail servers to contact your prospective clients.

    If you are looking for any data or development work you can contact me on whatsapp on: +27 76 789 0856

    Regards,
    Johan Fourie

    Reply
  2. Mohamed Climpson
    Mohamed Climpson says:

    Hello,

    We noticed judithpoulteney.co.uk is only listed in 8 out of 2500 directories.

    This severly impacts your backlinks and search engine rankings.

    Come get listed in all 2500 directories on DirectoryBump.com

    Reply
  3. Jerome Matthew
    Jerome Matthew says:

    Hi

    Leadsbox.biz is proud to present our new website for all your B2B and B2C data and advertising needs.

    We offer a large range of products and to assist you in getting ahead this new yeah with better advertising and reaching more clients in your specific niche. Our products include all of the following:

    -> We provide a free live search on site so you can see the amount and type of data we provide.
    -> Pre-composed B2B and B2C data sets with all the necessary fields\columns included to assist you reach your clients.
    -> If we do not currently have the data you are looking for we are also willing to assist with custom data collection.

    -> Mailing services we provide can get you a average of 8\10 mails inboxing, meaning your mails get seen and not just blocked by clint mail servers.
    -> Mail servers setup for you able to send over a million mails per day or as per your specifications.

    -> Currently we are also working on starting our affiliate program where you can get paid for every client you can bring to us.

    “Stopping advertising to save money is like stopping your watch to save time.” Henry Ford.

    Regards,
    LeadsBox.biz

    Reply
  4. Johan Fourie
    Johan Fourie says:

    Custom Database Leads

    We have access to Google Maps’s API’s and we can provide any data for any country.

    Let me know if you want a sample and what data you looking for

    Regards,
    LeadsBox.biz

    Reply

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published.