Example 8: Effective networking

Jane is self-employed and knew the value of networking events for her business – but she never felt she was getting the best out of them. She explained to me that she felt unsure how to describe her business to others, face-to-face, in a way that was interesting and understandable – yet concise. We spent an hour and a half identifying what she did (features) and how it helped others (benefits), gradually reducing the information to a few key sentences. Jane can now state these with confidence and feels that she is a much better ambassador for her business at networking events and elsewhere. Cost: £57.50.

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