What do Admissions Tutors actually look for in a personal statement?

Generally, they are looking for applicants who are enthusiastic, motivated, passionate about their subject and keen to learn. Birmingham University has produced a very interesting and useful video with a number of Admissions Tutors for different subjects on it and they give a good insight into what they look for. (See the link on the right hand side of this page.)  There are common themes.  You will see from the video how much the content and style of the personal statement matters!

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